Here’s a teaser of David Hughes’s awesome presentation on SEO and SEM to AIM. This is one of several parts, and we’ll be making them all available in due course.
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AIM 2008 kicked off with an extremely informative and actionable presentation from David Hughes of The Search Agency on SEO and SEM. If you’ve never seen him before, it’s hard to believe how much free information he provides to his audiences. Since we’ve gotten so many requests for it, we highlight it here again. We’ll be posting video shortly on apartmentinternetmarketing.com, so keep an eye out for it.
AIM was a big hit by any measure. For the record, we had:
- Fantastic presentations by more than 40 experts in different areas
- 305 attendees
- 20 sponsors
- a sold-out hotel
Lots of fun gossip in the hallways. If you’re interested in the 2009 conference, please contact us or fill out the form at http://www.apartmentinternetmarketing.com/update.asp
Wednesday April 23, 2008
4:00 — 8:00 PM
AIM Conference 2008 will begin at 4:00 PM on Wednesday April 23, 2008 with general sessions including an introductory multimedia presentation and the keynote speaker.
The speaker will be followed by an outdoor cocktail reception and dinner.
Thursday April 24, 2008
8:30 AM — 4:30 PM
Thursday will feature two tracks of interactive sessions – the Marketing Track and the Leasing Transaction Track. Sessions will be interactive, attendees will want to bring their laptops to participate in some of the session. Attendees comfortable who are comfortable bringing still and video cameras may want to do so to help create content as part of the sessions.
There will be ample breaks, and 75 minutes for a hosted buffet lunch around 12:30.
The day will conclude with a hosted cocktail reception. Attendees will have the opportunity to go off property for dinner and unwind from the day.
Friday April 25, 2008
8:30 AM — 12:30 PM
Friday morning will continue with two tracks of interactive learning. We will close the conference with a session that guides attendees in creating their internet marketing and online transaction platform plans for the coming year. Attendees will leave with an actual working plan that they can begin to put into action upon their return home.
AIM is a conference about effective use of the internet as a communication channel. We want to practice what we preach and give some of our industry experts a chance to communicate directly with our audience via video. Our sponsors, and other industry gurus are invited to create short videos targeted to executives at apartment owner/manager firms that are educational, and provide some actionable insights into their parts of the business.
Example: A short discussion of effective lead management, based on data obtained from monitoring 20,000 phone calls over a period of 6 months.
Example 2: A discussion about how residents use property portals, based on usage data from a company that builds and monitors them.
Example 3: Highlights of an already-written white paper that shows how apartment firms can make or save money from a data-driven analysis.
They can be funny. They can be serious. They can be all slides, or a discussion among peers. They will be edited down to short pieces 1-3 minutes. Joshua Tree Internet Media will edit them down, post them on YouTube and let folks know that they’re available. For more information, please download the 3-page PDF file below.
We’re very pleased to announce that Joshua Tree Internet Media, LLC purchased the AIM Conference from Mike Mueller’s Realty DataTrust in early October. As the industry moves to online marketing, online leasing, revenue management and the use of call centers, AIM will be the point of focus for learning about these tools.
The next conference will be held April 23-25, 2008 at the Marriott McDowell Mountain in Scottsdale, Arizona. Please register and learn more about the conference at the URL above.
More information about the transfer of the conference may be found in the press release.