AIM focuses on best-in-class resident experiences that create loyalty, retention and the ability to advance rents. With new construction booming, a new generation of lifestyle experts has emerged. They are blending service, amenities, location and technology (SALT) to define new levels of convenience. The conference will focus on the marketer’s role in envisioning and delivering new value in the rental product.

We’ll encourage more small-group sharing than ever before. Master classes, smaller/faster sessions and longer networking opportunities will alter the face of the conference. We will deliver a differentiated conference that encourages more voices to speak up and more collective wisdom applied to the challenges raised by the group.